Why Professional Real Estate Photography?

Today most of us start our buying experience online for everything from detergent to cars and yes, even homes. A NAR study showed that 9 out of 10 buyers begin their search online (National Association of Realtors – NAR study). Buyers rank home photos as the number one motivating feature. According to Redfin one in five make purchases sight unseen, and 53% made at least one offer based solely on photography. Buyers turn to the internet and spend an average of about 55 min a day. 69% of buyers appreciate and enjoy the online & mobile house hunting experience.

As if those were not good enough stats check out these ones.

Professionally photographed properties are viewed 61″%” more than similar counterparts. They sell about ‘50%’ faster and ‘39%’ closer to asking price. A Redfin study showed that professionally photographed homes command higher prices – an average of $934 for listings under $300,000. Higher-level homes can see an increase of $5,000- $18,000.

Beyond the statistical benefits agents always have to prepare for their next sale. Using professional photography helps to promote you so you can land the next listing.